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Choose a Gift that Generates Excitement
One way to get the most mileage out your incentive budget is to choose a unique gift, one that suggests celebrating an achievement. If the reward generates excitement and ignites your employees’ imagination, it will be easier to increase and maintain their motivation.
When gifts are given as incentives, it’s imperative that the goals and the criteria are very clearly defined, and recorded for all to see.
Validate Efforts Regularly… Continuity is Key
One time shots are not nearly as effective as incentive programs that continually remind employees of their skills and achievements. Continuity Clubs, such as our Microbrewed Beer of the Month Club, International Wine of the Month Club, Gourmet Chocolate of the Month Club, International Cheese of the Month Club, Fresh Cut Flower of the Month Club and Premium Cigar of the Month Club, offer the unique advantage of multiple rewards over a period of time, rather than a one-time gift that may be forgotten in several weeks. Because your employees are reminded several times a year, these validations will lead to increased confidence, can-do attitudes, and greater productivity.
Create Opportunities to Reward ALL of your Employees
Reward your employees for many kinds of achievements: completing major projects on time, taking on additional responsibility, making their monthly goals, meeting deadlines, achieving a specific level of quality, and other measurable performances. By creating many kinds of opportunities to get recognized, you’ll create more good will, encourage teamwork, and increase profitability through greater productivity.
Nurture Many Levels of Performance
Your receptionist, secretaries and associate managers need recognition just as much as your managers, directors and VPs. Your employees have to master many skills to take the next steps in their career growth. If you reward them for learning to walk, they may learn to run faster.
Involve Your Employees in Recognizing their Peers
Don’t limit your incentive programs to bottom line performance, or you’ll shortchange your chances to encourage growth, effective work habits, and dedication from all team members. Have employees help you select the recipients for the more subjective categories, such as can-do attitudes, newly developed skills, creative and cost effective ideas, teamwork, etc.
Naturally an incentive program will be more effective when it is promoted! Make sure all eligible employees know all of the ways they can get recognition. Send a memo describing the criteria and the timeframes. Call attention to the employees who are on track for the awards during meetings, and in attachments to other memos.
Try managing by walking around and calling attention to strategies that are enabling employees to compete effectively. Offer creative suggestions to those who need inspiration, and encouragement those who are struggling. By routinely working your incentive program, you will generate momentum, excitement and competition.
Track the Effectiveness of Your Program
Track the results that your incentive programs have created for your company. You’ll have an easier time of getting the COO to approve your next incentive budget. Remember the impact directly relates to your effectiveness as a manager, and should be considered in your performance review.
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